Other information

WILLIAM G. JAFFRAY (Part 2)

6.9910.00

Description

This recording began with a discussion on how the ‘Irish Mist’ liqueur was invented; a product whose brand name was sold to John Power and Sons, and then to C. and C. William Jaffray spoke about the marketing techniques which were used by the distillery. Because of his position in the company, he was able to speak about the personalities and responsibilities of each of the brothers in the family. He provided a brief account of the history of distilling in Ireland, and with great enthusiasm and pride he spoke about each one of the staff members featured in an old photograph, and their backgrounds and positions within the group. This recording provided a great insight into many aspects of the distilling business in Tullamore.

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Description

This recording began with a discussion on how the ‘Irish Mist’ liqueur was invented; a product whose brand name was sold to John Power and Sons, and then to C. and C. William Jaffray spoke about the marketing techniques which were used by the distillery. Because of his position in the company, he was able to speak about the personalities and responsibilities of each of the brothers in the family. He provided a brief account of the history of distilling in Ireland, and with great enthusiasm and pride he spoke about each one of the staff members featured in an old photograph, and their backgrounds and positions within the group. This recording provided a great insight into many aspects of the distilling business in Tullamore.

Additional information

Type:

Disk, MP3

Audio series:

Offaly county, second series

Bitrate:

128 kbps

Download time limit:

48 hours

File size(s):

40.72 MB

Number of files:

1

Product ID:

CDOF02-22

Subject:

The driving force behind Tullamore Dew continued

Recorded by:

Maurice O'Keeffe

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